Paul Kent, Vice President and General Manager at IDG for Macworld, unveils not only a new name, Macworld | iWorld, but also new aspects of the year’s biggest, best Apple event. The familiar, such as the Mobile Apps Showcase, will mix with new mobile and social options, the Music Experience, Tech Talks, the Film Event, art showings and more. Paul makes it clear that the Mac is still a major focus of the show, and reveals the details of the OS X Zone, a special program to make exhibiting easier and more affordable than ever before. Get the what’s and why’s from Paul, and plan to be in San Francisco in January to participate.
Macworld | iWorld 2012 will be held from January 24 – 28 at the Moscone Center in San Francisco. We hope to see you there.
, and his unique demo method.