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MacVoices #18028: CES – STM Introduces Augmented Reality To Backpack and iPhone Case Buying

January 21, 2018

We got a taste of the practical uses of augmented reality on the show floor at CES when we talked to Ethan Nyholm, Global CEO for STM Brands. STM is using AR to help you better understand the features and benefits of both their backpacks and their Elements-brand iPhone cases. This may be what the future of physical retail looks like…and it looks very interesting. 

This edition of MacVoices is sponsored by Smile, the makers of PDFpen and PDFpenPro, PDFpen for iPad, PDFpen for iPhone, PDFpen Scan+, as well as TextExpander for Mac and TextExpander for iPhone and iPad, as well as the new TextExpander for Windows. Great software to help you get more done.

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