Ray East of BeLight Software gives us a look at the power and simplicity of their graphics program, Art Text, that is targeted at, but not limited to, the creation of beautifully stylized text for the web and print. With a vector engine, lots of pre-designed effects and libraries of textures, materials and more, Art Text can give your project that unique look that you want. And, for a limited time and with just a little effort, you can get Art Text for free. Ray tells you how and why.
MacVoices #12101: David Sparks Goes Paperless and Takes Us With Him
David Sparks is back with a new book, and more solid, practical advice. This time, David is helping us go Paperless. Why he did it, why it is for more that just the office and personal business, and what to do with your paper after you’ve scanned it are all covered, along with some planning you need to do before getting started. David also talks about his choice of Apple’s iBooks Author to do the project, why this is the first in a series of MacSparky Field Guides, and more.
MacVoices #12100: Michael E. Cohen Takes Control of iBooks Author
Michael E. Cohen is uniquely qualified to be the author of the new Take Control of iBooks Author. He relates his part in producing some of the very first ebooks way back in the 1990’s, as well as the multimedia CD-ROMS of the day, and explains why those efforts were not as successful as some would have liked. iBooks Author puts an amazing amount of creative power in anyone’s hands; Michael talks about why it is so important that the first iteration of the product is geared toward teachers, but can be adapted by anyone, what kind of content it excels at, and more. Approachability, highlights and some of the background associated with publishing a book published with iBooks Author are also covered.
MacVoices #1299: Erica Sadun and Steve Sande Discuss Perfectly Pitching Your Product
Erica Sadun and Steve Sande are back to talk about a subject that gets far too little consideration: how to “pitch” your product, hardware or software, to bloggers and beyond. Erica and Steve explain why they decided to write Pitch Perfect and how their experiences as professional bloggers almost forced them to do so. They share some examples of how to pitch, some common mistakes that will kill your pitch before it starts, and why they reached out to the creators of The Joy of Tech to illustrate the book.
MacNotables #1213: Jason Snell Discusses Macworld Publishing, Media Curation and Delivery, and a New Site
Jason Snell updates us on many things since his last appearance, including his new position as Senior Vice president/Editorial Director at IDG Consumer & SMB, how Macworld is evolving, and their new site that is in beta as we speak, TechHive. Content creation and curation has changed in the 21st Century, and Jason shares some thoughts on how Macworld is addressing those, yet another method of publication that he would like to undertake in the future, why podcasts continue to be important, and more. We also delve into his personal project, The Incomparable, and why he feels it is important (and fun) to do, and his expectations for Apple’s upcoming World Wide Developers Conference.
The video version of this episode is available on MacVoicesTV.
This edition of MacNotables is sponsored by Smile, the makers of the new PDFpen for iPad.
