On The Road to Macworld Expo, Julio Ojeda-Zapata talks about his new book, Twitter Means Business: How Microblogging Can Help or Hurt Your Company, and offers some advice for vendors who will be trying to effectively utilize the popular real-time microblogging system, both for Expo show-goers as well as those who will be watching from home. Julio talks about how the book idea came about and some of his own experiences in the Twitterverse.Twitter has created an opportunity for a shift in customer serivce, and Julio discusses some of the people who are using Twitter to their benefit and the benefit of their customers.
Links:
“Twitter Means Business: How Microblogging Can Help or Hurt Your Company” by Julio Ojeda-Zapata
Twit in Biz – the support site for Julio’s book.