MacVoices #18145: WWDC/AltConf – Yaroslav Stepanenko of MacPaw On Software Marketing Successes

At AltConf in San Jose, Yaroslav Stepanenko, Product Marketing Manager for MacPaw, talks about the AltConf experience, from the keynote to the sessions and labs, and why it is actually better in some ways. Yaroslav also discusses a session he delivered on how to successfully market apps. Writing code is one thing…marketing the app to the world is another, and MacPaw has lots of experience with their own apps as well as the Setapp subscription service.

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Show Notes:

Chuck Joiner is the producer and host of MacVoices. You can catch up with what he’s doing on Twitter, Facebook, Google+ and LinkedIn.

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