Take Control Books has a brand new web site that was three years in the making. Adam Engst and Tonya Engst give us a look under the hood and behind the scenes at what it takes to develop a site that is not only attractive, but delivers functionality that is so transparent, you probably don’t even know it is there. They explain the â€œbusiness logicâ€ that is necessary to consider and build in so that customers don’t see things they don’t need to, talk about the unexpected complexities of E-commerce, and confidential information is handled. After all that, there are the actual design considerations that the user sees. This is a must-watch/listen to conversation for anyone with a customer-facing web site.
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Adam C. Engst is the publisher of TidBITS and Take Control Books. He has written numerous books, including the best-selling Internet Starter Kit series, and many magazine articles – thanks to Contributing Editor positions at MacUser, MacWEEK, and now Macworld. His innovations include the creation of the first advertising program to support an Internet publication in 1992, the first flat-rate accounts for graphical Internet access in 1993, and the Take Control electronic book series. His awards include the MDJ Power 25 ranking as the most influential person in the Macintosh industry outside of Apple every year since 2000, inclusion on the MacTech 25 list of influential people in the Macintosh technical community, and being named one of MacDirectory’s top ten visionaries. And yes, he has been turned into an action figure. Want more? Follow Adam on Twitter for 140-character musings on a variety of topics.
Tonya Engst spends her days immersed in Apple technology, serving as editor-in-chief at TidBITS Publishing, which she co-founded. She works behind the scenes on the TidBITS Web site (Apple news for the rest of us) and on the front lines of theTake Control ebook series (highly practical, tightly focused ebooks about technology, mostly Apple-related), where she thinks about the big picture, edits many ebooks, and occasionally gets to write one. Follow her on Twitter.