MacVoices

Macworld Conference & Expo is the year’s biggest Mac event, and that means that it presents unique challenges for all Mac journalists, including the members of the MacNotables panel. Christopher Breen, Adam Engst, Dan Frakes, Ted Landau and Chuck Joiner discuss those challenges and provide an inside look at how they each approach the show. Submitting information early, demonstration copies, printed documentation, press conferences, scheduled appointments, stop-by meetings and more all get the MacNotables treatment, and the panel wraps up with some specific comments on how to get the most from each of them if your company is releasing a product at Expo.

Christopher Breen	Dan Frakes	Adam Engst
Ted Landau	Chuck Joiner

Tonya Engst of TidBITS and Take Control delivers an inside look at the challenges of being an Apple-focused journalist, especially over the past few months. Tonya discusses the top 3 “time sinks” of that time period and the impact they have had on TidBITS, Take Control and even MacNotables. Keeping up on all the new products and upgrades from Apple can be difficult, but it is an even bigger challenge for those in the business of providing the references we all use. Tonya talks about why it is so hard to let opportunities to by, and starts the MacNotables’ discussion of how vendors can work with Mac journalists to more effectively cover their products in the information maelstrom that is Macworld Conference & Expo.