Charlotte Henry of The Addition helps us understand the implications of the Apple Music-Super Bowl halftime show deal, not just from the the promotional value aspect, but also from the leverage it may give Apple in negotiating for other NFL options. One performer is (allegedly) confirmed…who else might we see, and who is that halftime show for, anyway?
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Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her podcast, in her The Addition newsletter on sub stack, and on Twitter, Facebook, and Instagram.
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