Operating in the shadow of Apple may be different than any other company in the world. A special MacJury convenes to discuss the benefits and challenges of doing business in and as part of the Apple ecosystem. What makes the Apple space different and what that is attractive from a business and investing perspective, the most recommended area for developers to get involved in, and a case study of how one hardware company approached it, are included in the deliberations. The question of the number of apps in the Mac App Store, the store’s features and how what is and isn’t there affects vendors, the importance of demo versions and much more are covered by the very diverse panel of Mark Fuccio, Tom Loverro, Rich Harrington, Jean MacDonald and host Chuck Joiner.
MacLevelTen – The Mac Media Group
RHED Pixel – Rich’s production company
Jean’s resources page for her Small Business Marketing
Drobo (formerly Data Robotics)
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