Mark Fuccio of Tactics Sells High Tech discusses how tech has invaded the logistics and distribution markets, how it can help manage customer expectations, and why it can be the difference between success and failure. The challenges for startup companies are constantly shifting, and Mark gives us an update on what they are at the moment, and also puts some perspective on the Kickstarter phenomenon.
This edition of MacVoices is sponsored by Apalon, the makers of Pimp Your Screen for iOS and Pimp Your Screen for Mac. 
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Chuck Joiner is the producer and host of MacVoices, MacVoicesTV, MacNotables and The MacJury, a group of shows and web sites that make up The MacVoices Group, and is part of MacLevelTen . You can catch up with what he’s doing by following him on Twitter, friending him on Facebook, or circling him on Google+.
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Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as an marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990’s selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through his web site or through Twitter.