Episodes - Page 773 of 885

MacVoices #805 – Alykhan Jetha of Marketcircle Discusses Apple, the Enterprise Market, and Why They Shouldn’t Meet

-

2008-01-07

Alykhan Jetha, the President and CEO of Marketcircle, talks about his blog post that encouraged Apple to stay away from the enterprise market, and why he feels so strongly about that position. AJ differentiates between developing for the consumer, small business and enterprise markets based on his experiences at NeXT, explains why Apple’s focus on the fist two has been so successful, why developing for the third is so drastically different…and has so little to do with the actual product.

Marketcircle will be at Macworld Conference & Expo, and AJ profiles their product line and provides a preview of what they’ll be showing off to help small business owners integrate Marketcircle products with other business tools.

Road to Expo 2008

The Road to Macworld Expo is a special MacVoices series produced in partnership with IDG World Expo to preview some of the exhibitors and presentations at Macworld Conference & Expo 2008 in San Francisco from January 14 – 18 at the Moscone Convention Center.

Continue

MacVoices #804 – Digital Photographer Mikkel Aaland Tells The Story Behind “Photoshop Lightroom Adventure”

Chuck

-

2008-01-05

0

Author and digital photographer Mikkel Aaland took a group of his friends to Iceland and the result was Photoshop Lightroom Adventure: Mastering Adobe’s Next-Generation Tool for Digital Photographers. Mikkel talks about his unusual approach to Adobe’s digital photo manipulation software and how it yielded a book that both instructs and inspires. How the team provided feedback to Adobe while in Iceland, and got new beta copies of Lightroom in return, how a carload of models became part of the project and some thoughts on his other new book, Photoshop CS3 Raw: Get the Most Out of the Raw Format with Adobe Photoshop, Camera Raw, and Bridge are all included in this informal discussion.

Mikkel will be presenting in the O’Reilly booth at Macworld Expo, and tells listeners what they’ll learn when they attend his session on Wednesday afternoon, January 16.

Road to Expo 2008

The Road to Macworld Expo is a special MacVoices series produced in partnership with IDG World Expo to preview some of the exhibitors and presentations at Macworld Conference & Expo 2008 in San Francisco from January 14 – 18 at the Moscone Convention Center.

Continue

MacVoices #803 – Sharon Zardetto Discusses Why “Take Control: The Mac OS X Lexicon” Is More Than Just A Reference

Chuck

-

2008-01-04

0

Cover Mac Lexicon-1
Sharon Zardetto has updated Take Control: The Mac OS X Lexicon for the Leopard era, and joins us to talk about how the latest version of the Mac OS required some additions you would expect and others that might surprise you. Sharon discusses her favorite new Finder feature, Apple’s strange lack of naming conventions for OS components, the origin of various words and phrases in the tech arena, her background with Mac User Groups and why “iPod” just barely made the Lexicon.

Continue

MacVoices #802 – Michael Wray of Mariner Software Previews Their Macworld Expo Annoucnements

Chuck

-

2008-01-03

0

On “The Road to Macworld Conference & Expo,” Mariner Software president Michael Wray discusses how his company’s goal is to dominate the specialized writing tools market. Mike talks about the dreaded “blank page,” several different types of writing and what Mariner’s tools offer to the authors of each. Mike also explains how MacJournal can be used as a business tool as well as a journaling program, the value-added features of Montage and how Mariner Calc‘s presence has helped keep the spreadsheet market alive. The Mariner Software booth (#2623 in the South Hall) at Macworld Conference & Expo will feature “drill down demos” of their programs, and Mike invites users and potential users to visit and provide feedback on what they want to see in future releases.

Road to Expo 2008

The Road to Macworld Expo is a special MacVoices series produced in partnership with IDG World Expo to preview some of the exhibitors and presentations at Macworld Conference & Expo 2008 in San Francisco from January 14 – 18 at the Moscone Convention Center.

Continue

MacVoices #801 – Diane Cohn Discusses the Lack of an Apple-Oriented Social Network

Chuck

-

2008-01-02

0

Diane Cohn has questions about why there is no Apple-specific social network. The former Apple User Group Program Manager and member several of Apple’s web teams has a unique perspective on the social networking phenomenon and wants to know what MacVoices’ listeners think of the current options and the desirability of an option just for the users of Apple products. Diane shares her experiences since leaving Apple and explains how involvement in social networks has been instrumental to her success in her new occupation.

Continue