Guy Kawasaki, the CEO of Alltop, discusses the the origins of the site and how it aggregates the best sources of news and information on a variety of subjects. Guy explains why Alltop is better than do-it-yourself, why it is more effective than Google at getting and keeping you informed and gives us a sneak peak at a coming feature. Alltop isn’t all Guy has been up to: his new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, will be available any second now, and just in time to help plan for the challenging economic times. Guy shares some wisdom on how to survive and thrive, regardless of the industry you are trying to dominate.
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