MacVoices #18146: WWDC/AltConf – Josh Michaels of Jetson Creative On Software Marketing Failures

At AltConf in San Joseone of the more unusual sessions came from Josh Michaels of Jetson Creative, who really put himself on the firing line by examining some of his own marketing failures as object lessons for other developers in attendance. Josh shares some of those failures, including his own story of having an app Sherlocked at this year’s WWDC. Lots of lessons in this interview.

This edition of MacVoices is brought to you by SupportYourApp. Focus on growth. Build your customer support the smart way. SupportYourApp specializes in supporting Mac and iOS apps since 2011.Scale smarter – leverage a remote support team with SupportYourApp.
“http://SupportYourApp.com

Show Notes:

Chuck Joiner is the producer and host of MacVoices. You can catch up with what he’s doing on Twitter, Facebook, Google+ and LinkedIn.

Subscribe to the show:

iTunes: – Audio in iTunes Video in iTunes – HD Video in iTunes

Subscribe manually via iTunes or any podcatcher:

 – Audio: https://www.macvoices.com/rss/macvoicesrss
 – Video: https://www.macvoices.com/rss/macvoicesvideorss