MacVoices #10119: From BlogWorld 2010: Chuck La Tournous Discusses Social Media from the Enterprise Perspective

In Las Vegas at BlogWorld, Chuck La Tournous provides an update on social media from the enterprise perspective. No longer an option for businesses, Chuck discusses why any return-on-investment (ROI) measurement of social media initiatives doesn’t tell the whole story and the impact that social media may have on other communication and service channels. Chuck also covers some of the kinds of information to distribute with your social media efforts and how it can help humanize and distinguish your company.

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