On The Road to Macworld 2010, we talk to Ron Diamond of Parade of Progress Productions, who will be leading a high-level iPhone session at the show, Demystifying iPhone App Development: A Non-Technical Overview for Decision-Makers and Idea People. Ron will take the intimidation out of approaching iPhone app development for non-technical people who are interested in tapping into the power of Apple’s mobile device. Why would you want an iPhone app? What should it do? How do you get there? Ron discusses how he will walk attendees through the process, examines the three business models for iPhone apps, compares the state of iPhone development by comparing it to the early days of the web, and engages in some iPad speculation.
The Road to Macworld 2010 is a special MacVoices series produced in partnership with Macworld to preview some of the exhibitors and presentations at Macworld 2010 in San Francisco from February 9 – 13 at the Moscone Convention Center.
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Parade of Progress Productions
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Bonnier/Berg Mag+ concept video 1